Explore Vi (Vodafone Idea), its new logo and brand identity, mobile services, Vi Movies & TV entertainment platform, Shah Rukh Khan association and latest updates.
Vi, short for Vodafone Idea, is one of India’s major telecommunications brands, offering mobile connectivity, data services, digital entertainment and other communication solutions. The brand has built a strong presence in the Indian telecom market by focusing on mobile users, affordable plans and digital services. In September 2026, Vi attracted fresh attention after unveiling a revamped visual identity and introducing a new brand campaign.
Vi’s New Brand Identity
One of the biggest recent developments for Vi is its refreshed brand identity. The company has introduced a redesigned logo featuring a modern 3D sphere, replacing its earlier visual style. The new identity is part of Vi’s broader effort to modernize its brand and create a stronger connection with today’s digital-first consumers. The updated branding is being rolled out across digital platforms, retail locations, communications and other customer touchpoints.
Shah Rukh Khan Joins Vi
The latest Vi campaign has also received significant attention because Bollywood superstar Shah Rukh Khan has joined the brand as its ambassador. His association is expected to give the telecom company a stronger presence in advertising and popular culture. The campaign uses the message “Vi badal raha hai… tayaar rahiye,” highlighting the company’s focus on change and evolution.
Vi Mobile and Internet Services
Vi provides mobile communication services to customers across India, including prepaid and postpaid connections. Its plans include voice calling, mobile data and entertainment-related benefits. As consumers increasingly depend on smartphones for work, education, entertainment and communication, reliable mobile connectivity has become an important part of everyday life.
The company continues to develop its digital offerings alongside traditional telecom services. The Vi app allows customers to recharge numbers, pay bills, manage services and access additional digital features.
Vi Movies & TV Entertainment Platform
Entertainment has become another important part of Vi’s digital ecosystem. Vi Movies & TV brings together content from multiple OTT platforms, live television and other entertainment services in one application. According to Vi, the platform offers access to numerous OTT services, live TV channels and content in multiple Indian languages.
This approach allows users to combine mobile connectivity with entertainment services, making the Vi ecosystem more than just a traditional telecom offering.
The Future of Vi
The Indian telecom market is highly competitive, with consumers increasingly looking for faster connectivity, attractive data plans and additional digital benefits. Vi’s refreshed branding and focus on entertainment show its efforts to remain relevant in this changing environment.
Conclusion
Vi continues to evolve as a telecom and digital services brand in India. Its new logo, refreshed identity, association with Shah Rukh Khan and growing entertainment ecosystem represent an important phase in the company’s journey. As digital consumption continues to grow, Vi’s ability to combine connectivity, entertainment and convenient digital services will remain important for its future.
Image Credit: All images belong to their respective owners and are used solely for reference and informational purposes.
